Failure And Success Of An Individual Basis - 1316 Words

Failure and success is achieved through the interpretation and individual expectations of the person whom they were expected from. This means the success and failure rate is determined on an individual basis. What may be one person’s success, may actually be considered failure for someone else. When you define the two as it pertains to probation, it is based on the conditions and modification of the terms of the offender’s probation. Therefore, success would be defined as the completion of probation, and failure would be defined as the inability to successfully commit to the terms of probation, thus being faced with revocation. To further this claim, a study by Gillin and Hill determined success by the completion of probation without†¦show more content†¦After reviewing the risk assessments of Mr. Jones, it seems he would be a low risk offender with a minimal chance of reoffending. Prior to his current charge, Mr. Jones does not have a history of criminal behav ior. This could work in his favor when sentenced. The only downfall is the inability to perfect criminal behavior. He was a law abiding citizen with no blemishes prior to his arrest. He waited for an opportune opportunity fueled by greed and committed this act. This would leave one skeptical of committing another offense if an opportunity was to arise in the future. He is gainfully employed with a college education. Although, based on his job choice, he will most likely be unable to attain his position due to his felony, he has the education to afford him ability to successfully stay employed. The downfall of his degree is that it is in finance, and with the charge of tax invasion, it is unlikely he would be trusted to work with money. The fact that Mr. Jones is married and has a stable family life, it works in his as well as the probation officers advantage. The family not only offers stability and a support system, it also creates a cause and effect approach to his conditions. Th e threat of liberty and family can be a positive factor when gaining compliance by the offender. However, the family can also be a deterrence as well. He was highly spoken by his wife and children, and is probably willing to do anything to take care of his family.Show MoreRelatedEssay Success is a Subjective State of Mind925 Words   |  4 PagesSuccess. Some crave it with all of their heart; others seek it to the end of the world, but end up not even finding what they are looking for. Is it possible that they have trouble finding what they are looking for because they do not know exactly what it is they are looking for? Merriam Webster’s dictionary defines success as â€Å"the fact of getting or achieving wealth, respect, or fame; the correct or desired result of an attempt, someone or something that is successful.† Unfortunately even withinRead MoreThe Good, the Bad, and the Oh My915 Words   |  4 Pagespresidents that have surpassed the nation’s expectatio ns, and others who have simply faded away into history. Several presidents have felt the pressure to live up to certain standards, and former President Lyndon B. Johnson was no exception. LBJ’s path to success was filled with obstacles and criticism that helped shape his presidential years. The book, Lyndon B. Johnson and American Liberalism by Bruce J. Schulman, is a clear representation of not only how LBJ developed as a politician, but as well as howRead MoreManagement Theory and Practice943 Words   |  4 Pagesoverwhelmed brings out the best in people. You rise for a challenge and achieve it. 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Hence, integrating the concepts presented will improve a leader’s development and will increaseRead MoreMgmt 5050 Teams, Ethics And Competitive Advantage1217 Words   |  5 Pagespsychology with an in-depth view of the human mind while Fernandez brings out the concept of potential rather than competency (Gardener 2008). This thesis will compare an d contrast both the views of the two authors on the skills that are a requirement for success in the twenty-first century. To start with, Gardener bases his arguments on five consecutive points titled Five minds for the future (Gardener 2008). The five points consist of discipline, synthesizing, creativity, respect and finally ethics.Read MoreManagement. Name. . Course: . Professors Name. Institution.1233 Words   |  5 Pagesan in-depth view of the human mind while Fernandez brings out the concept of potential rather than competency (Gardener 2008, p. 78). This thesis will compare and contrast both the views of the two authors on the skills that are a requirement for success in the twenty-first century. To start with, Gardener bases his arguments on five consecutive points titled Five minds for the future (Gardener 2008, p. 100). The five points consist of discipline, synthesizing, creativity, respect and finallyRead MorePortrayal Of The American Girls Professional Baseball League1638 Words   |  7 Pagesunderdog finding personal success in a sport that said he was not good enough, and a cross country team success provides a better future. Sports films tell a compelling story and leave the audience with a message based on different American values by exploring controversial and historical issues and reestablishing the values and beliefs that reward the hard work and dedication of the underdog. Many sports films provide a progressive shift of a situation emphasizing an individual or groups determinationRead MoreFailure And Success Of Project962 Words   |  4 Pagesproject success but they  are unclear because there is no specific cause or reason to become project unsuccessful. This position paper explores the reasons of failures and success  in the projects. Now a day’s major projects are increasingly becoming critical to manage because of the nature of projects of multiple stakeholders, conflicts of thoughts and delays. From the studies  of different authors 13 crucial things are documented for the success of project and 5 crucial things for the failure of theRead MoreThe Eminent Scientist And Nobel Priz e Winner Sir Peter Medawar1117 Words   |  5 Pagesmany case histories describing marketing success stories. In your opinion, does the Medawar comment also apply to them? If so, what would be a more accurate description of such a process? 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Plato And His Influences On Plato s Philosophy - 1370 Words

Plato and His Influences’ Plato and His Influences’ Plato was a philosopher of ancient Greek in Athens, Greece who was born in 427bce and die in 347, both of his parents are from Greek aristocracy. He is the founder of the Academy, the first institution in the Western world and best known for his works of unparalleled influence. Plato is considered to have laid the foundation of Western philosophy and science. He was a teacher of Aristotle, his most famous student and Plato was influenced by many philosophers, named Socrates, Parmenides, Pythagoras, Heraclitus, although he was a student of Socrates. Each philosopher had their own impact on Platonic ideas or theory. Heraclitus influenced†¦show more content†¦He was well known for the western philosophy development. One major belief is his theory of the Forms, the Forms was divided between the intelligible world and the visible world. The intelligible world is at the top of the form list, it is divided into reason/knowledge and concepts/understanding. Whereas, the visible world was at the bottom half and is divided into objects/beliefs and images/opinion. Everything that is above the line is more real and true than everything under the line. Plato thinks â€Å"that the world of ideas is the only constant and the perceived world through our senses is deceptive and changeable†. He also traveled to many places teaching rhetoric . Rhetoric is the form of persuasion use of speech or to convince people of things. There is no part of the world that was not influenced by the thinking of Plato like his hometown of Athens, the Byzantine Empire and the Islamic world, and Europe with the Romantic era and Renaissance. The impact Plato had in Athens was his philosophical school, which he founded in the grove of the Greek hero Academus. At the Academy was the center and inspiration for most of his writings including his dialogues. The school flourished for nearly three centuries following his death, but was destroyed by the Roman general in 86 B.C., (History.com Staff,2009). This led for his teaching to move to the eastern part of the Mediterranean with the Byzantine Empire and the Islamic world.Show MoreRelatedPersonal Philosophy : Al Farabi1684 Words   |  7 Pagesis credited with preserving the original Greek texts during the Middle Ages because of his commentaries and treaties, and influencing many prominent philosophers, like Ibn Sina. Through his works, he became well known in the East as well as the West. Al Farabi’s philosophy was heavily influenced by Greek philosophy just like how western philosophy was influenced by Greek philosophy. Specifically, Aristotle, Plato, and Socrates were the main Greek influencers of Al Farabi. Al Farabi as well as Ibn SinaRead MoreStudent Teacher1669 Words   |  7 PagesThe relationship that a teacher and student share is of trust, respect and devotion. 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The Increasing Irrelevance of the World Trade Organization - Samples

Question: Discuss about the Increasing Irrelevance of the World Trade Organization. Answer: Introduction The World Trade Organization formed in 1995 was a evolved version of the General Agreement on Tariffs and Trade as countries all over the world sought a platform to discuss and regulate international trade (Curtis, 2012). The scope of World Trade Organization extends not only to regulating trade tariffs and barriers but also to serving as a body that negotiates critical issues like Intellectual Property Rights, support trade policies in member countries and is the Dispute Settlement Body for international trade(Curtis, 2012) To some, the WTO is the leader for trade liberalization in the world.(Meltzer, 2011) The latest round of negotiations by World Trade Organization started in Doha in2001 and culminated in Bali on 2013. The set of agreements and procedures that were concluded at the conference were compiled as the Bali Package.(World Trade Organization, 2013) However, the year 2008 was a critical point in the history of world trade. As the Global Financial Crisis hit the world in 2008, countries all over the world also saw the negative effects of excessive globalization. The brief period inflowing the crisis saw an increase in protectionist voices all over the world. (Bussire, Prez-Barreiro, Straub, Taglioni, 2010). For example, the increasing trade of USA with China was views as a reason for unemployment in the USA, thereby, views to be a cause of the crisis. (Meltzer, 2011) Key changes in WTO since 2008 The trend of lower trade barriers has started since 1950s. This trend has continued and has been lower trade barriers. During the period of 2008 and 2014, the Tariff Trade Restrictiveness Index has marginally fallen for most regions, except transition economies (group of some centrally planned economies making a shift to market economy). Similarly, the trend of fragmentation of global supply chains has also increased, implying that more goods and services are now being produced and integrated outside their home country. (United Nations Conference on Trade and Development, 2016) Yet, the Global Trade Growth, in the post crisis world has been very slow, some even questioning if global trade has peaked.(Hoekman, 2015) Many have questioned the relevance of the World Trade Organization in the post crisis world.(Dadush, 2014) while some have credited the WTO for being able to convince countries against protectionism. (Meltzer, 2011) Table 1" Tariff Trade Restrictiveness Index (TTRI)" by Importing Region and percentage change between 2008-2014 Importing Region Index value % change in Index East Asia 2.6 -0.7 South Asia 7.1 -0.6 West Asia and North Africa 1.6 -0.3 Sub-Saharan Africa 3.9 -0.7 Latin America 1.1 -0.6 Transition economies 0.4 0.3 Developed countries 1.8 -0.3 Given below are some of the changes seen in the working of WTO due to change in world trade: Increasing Popularity of Bi-lateral and Multi Lateral Trade Agreements Outside of WTO One of the key advantages that member countries have as a part of being WTO members is that they can access foreign markets with lower trade barriers. Countries that are not a part of the WTO would have to negotiate individually. In a post crisis world, this advantage does not hold much weight. It has been observed that in the current environment, countries are increasingly turning to specialized bi-lateral and multi lateral trade agreements (Dadush, 2014) . Logically, countries have greater freedom to tailor their trade agreements to suit their needs at the multi-lateral and bi-lateral platforms than in one size fits all treaties that are offered by the World Trade Agreement. The USA and European Union have recently launched the Trans- Atlantic Trade and Investment Partnership with the inclusion of countries like Australia, New Zealand etc. Similarly, Asian countries like India, Japan, Korea have formed the Regional ComprehensiveEconomic Partnership. (Wilson, 2013) Accommodation of the Clash of Interests of Developing and Developed Countries In November 2008, at the WTO conference in Geneva, member states assured that they would not resort to following protectionist measures due to the crisis.(Bussire, Prez-Barreiro, Straub, Taglioni, 2010). However, the post crisis world has forced countries across the world to see the negative effects of globalization and caused them to negotiate harder to protect their domestic interests. The same period has also seen a change in the structure of the trade of the world as the output and trade levels of emerging market economies like BRICS countries grew.(Altinkaya, 2013) (United Nations Conference on Trade and Development, 2016) While countries like USA seek to retain domestic agricultural subsidies to maintain exports, countries like India and China seek to retain agricultural subsidies to protect food security.(Banik, 2013) Similarly, developing counties like India and Brazil believe that strict Intellectual Property Rights restrict the import of inexpensive technology which is required to fuel critical sectors and industries like agriculture and pharmaceuticals.(Riker David, 2014) Countries are increasing find it difficult to agree on various issues relating to trade in goods and services, given the increasing complexity of interest, regional and economic alliances etc. At the WTO, countries tend to negotiate like pressure groups such as G-20, African Union etc. O ne of the prime examples of such complexities is multi layered disagreements in Non Agricultural Market Access discussions. The clashing interests of various countries make it difficult to reach a comprehensive agreement of trade barriers.(Wolfe, 2013) Different countries are at different stages of development. Hence, treaties ratified by the World Trade agreement must he integrated enough to ensure that interests of developed, developed and least developing countries are not sacrificed. (Dadush, 2014) Conclusion: The Way Forward for World Trade Organization Rise of Pluri-lateral Agreements and Changes in the stance of the WTO The result of the trends reflected above is the delayed ratification of the treaty or a treaty that does not have teeth, or pluri lateral agreements However ,pluri lateral agreements seem to have disadvantages. Countries that were not a part of the negotiations, often, may not see the virtue of imposing upon themselves rules that were negotiated and discussed by other parties. (Dadush, 2014) The non-binding nature of the Bali Agreement can imply that the structure of WTO has become more flexible. The flexibility in such structures allows countries to accommodate the domestic pressures without choose between domestic growth and international trade.(Dadush, 2014) The Way Forward While countries are increasingly seeking cross-border negotiations, these negotiations are also conducted according to international rules such as those laid down by negotiations at the WTO. Thus, there is plenty of scope for the WTO to become a specialized international body that provides standards, frameworks and guidance for trade negotiations and agreements, regardless of the platform for these negotiations. The WTO can also gain more relevance by way of becoming more accessible to resolve trade related disputes. Dispute resolution is one of the key functions of the World Trade Organization. In the last decade, the number of disputes resolved by WTO has declined considerable. The share of least developed countries and Developing countries as complainants in these countries has been low to negligible.(Reich, 2017) This ia functional area that the WTO can increase its relevance in. References Altinkaya, Z. (2013). Changing Global Trade Structure After 2008 Financial Crisis. ISS MLB (pp. 594 -609). Istanbul: Istanbul Aydin University. Banik, N. (2013, April 28). Ways to Break the Doha Deadlock. Retrieved October 7, 2017, from The Hindu: Business Line: www.thehindubusinessline.com/opinion/ways-to-break-the-Doha-deadlock Bussire, M., Prez-Barreiro, E., Straub, R., Taglioni, D. (2010). Protectionist response to the Crisis: Global trends and Implications. Frankfurt am Main: European Central Bank. Curtis, J. M. (2012). Intellectual Property Rights and International Trade: an Overview. The Centre International Governance Innovation. Dadush, U. (2014, January 14). How Can the World Trade Organization Stay Relevant? Retrieved October 6, 2017, from Carnegie Endowment for International Peace: carnegieendowment.org/2014/01/14/how-can-the-world-trade-organization-stay-relevant-pub-54196 Hankla, C. (2014, December 9). Why the WTO still matters. Retrieved October 6, 2017, from The Conversation: https://theconversation.com/why-the-wto-still-matters-34624 Hoekman, B. (2015, June 26). Has global trade peaked? Retrieved October 8, 2017, from World Economic Forum: https://www.weforum.org/agenda/2015/06/has-global-trade-peaked/ Meltzer, J. (2011). Gobal Economy and Development. Washington DC: The Brookings Institution. Reich, A. (2017). The effectiveness of the WTO dispute settlement : A statistical analysis. San Domenico di Fiesole: European University Institute, Department of Law. Riker, A., David, M. (2014). The Economic Implications of Strenthening Intellectual Property rights in Developing Countries. Journal of International Commerce and Economics , 1-9. United Nations Conference on Trade and Development. (2016). TRADE AND DEVELOPMENT REPORT, 2016: Structural transformation for inclusive and sustained growth. Geneva: United Nations Conference on Trade and Development. Vickers, B. (2012). The Role of the BRICS in the WTO: System Supporters or Change Agents in Multilateral Trade? The Oxford Handbook on The World Trade Organization . Wilson, J. (2013, November 15). Multilateral, regional, bilateral: which agreement is best? . Retrieved October 6, 2017, from The Conversation: https://theconversation.com/multilateral-regional-bilateral-which-agreement-is-best-19664 Wolfe, R. (2013). First Diagnose, Then Treat: What Ails the Doha Round? Sam Domenic di Fieslo: Rober Schuman Centre for Advanced Studies, European University Instiute. World Trade Organization. (2013, December 07). Days 3, 4 and 5: Round-the-clock consultations produce Bali Package. Retrieved October 6, 2017, from World Trade Organization: https://www.wto.org/english/news_e/news13_e/news13_e.htm World Trade Organization. (2017, October). Understanding the WTO: Settling Disputes A unique contribution. Retrieved October 6, 2017, from World Trade Organization: https://www.wto.org/english/thewto_e/whatis_e/tif_e/disp1_e.htm

West Ham United Strategic Management Option of the Organization

Questions: You have been approached by West Ham United (sport management/marketing studentsi) Analyses the strategic position of that organisation, using relevant analysis toolsii) Analyses and evaluates the options for diversification of the organisations existing product portfolioiii) Makes specific recommendations for the organisation based on this analysisThe report should include appropriate contemporary academic and practical business references (in the case of the latter, specific to your chosen organisation) and rely on the critical application. Answers: 1. Introduction This report aims to analyse the strategic management option of the organisation West Ham United. With the increasing football clubs in UK and the paralleling increasing supporters of football, West Ham United has to enhance its management strategically to be ahead of its competitors and gain a competitive advantage. The report sees the strategic position of the organisation relating it to the Bowmans strategic Clock (Bell, Brooks and Markham, 2013). A VRIN analysis is done to evaluate the sustainable competitive advantage for the organisation. The frameworks like PESTLE and SWOT are used to analyse the business environment of the company. Finally the strategic recommendation with potency to develop the products is given to show that the organisation still has the capability to grow. 2. Internal Analysis 2.1 Organisational Definition West Ham United is the highest in the English football club that is based in Upton Park, England, presently playing Premier League, which the highest division of the English Football. Due to the moderate results accomplished by West Ham United FC in the activities of football in the last years, it had not qualified in any competition in Europe (Borooah and Mangan, 2012). West Ham United was placed in top 7 in the Premier League clubs by Brandfinanace in the 50 most valuable brands of football in the world that demonstrates the popularity of the club at a global stage. 2.2 Strategic Position of the Club The following diagram will portray the highlights of 31st May 2013 year end with the potency of development of the organisation, because the new contracts of sponsorships will fetch the additional funds whereas 99 year lease of the stadium will increment the capacity of the stadium by 54% that will give substantial added revenue from the matches and the season tickets (Burdsey and Gorman, 2014). Figure 1: Highlights of 2012-2013, position of the organisation The following table will show the position of the company financially: 2012 2013 Player trading Operations (excluding player trading) Total in Player trading Operations (excluding player trading) Total in Turnover of the group - 89815 89815 - 46165 46165 Other Op. Income - 1030 1030 - 730 730 Administrative Expenses (13800) (75900) (89700) (9770) (58680) (68460) Operating Profit / Loss of the group (13800) 14945 1145 (9770) (11785) (21565) Profit from the disposal of the players 170 - 170 910 - 910 Profit and Loss on the activities of operations before tax and interest (13630) 14945 1315 (8860) (11785) (20655) Table 1: Profit and Loss Account at the year end of 2012 and 2013 The above table shows the position of the organization and the improvement in the financial terms due to the escalation from Championship to the Premier League at the season end of 2011-2012. The growth of profit before taxation and interest and the turnover growth from the table demonstrate the future prospect of the organisation with the possibility of probable investment since there is financial stability of the organisation (Burdsey and Gorman, 2014). The increase in the administrative was anticipated due to the promotion of the Premier League, it shows that the decrease in the expense with give a stable position to the club. 2.3 Present Strategy The organisations current strategy is given in the following table that shows the most expensive match tickets (day) and the most expensive season tickets for the FA Premier League Season 2013-2014. Most Expensive Day Tickets of Match Most Expensive Season Tickets Club Price () Club Price () Hull 31 Hull 404 Aston Villa 44 Aston Villa 594 Liverpool 51 Manchester City 781 Manchester United 54 Liverpool 851 Manchester City 57 West Ham 911 West Ham 66 Manchester United 951 Fulham 74 Fulham 998 Tottenham 80 Chelsea 1251 Chelsea 88 Tottenham 1844 Arsenal 125 Arsenal 1994 Table 2: Expensive Season and day tickets The above table shows West Ham United uses the Bowman Clock currently and can be positioned given in the following figure. Figure 2: Bowmans Strategic Clock for West Ham United After studying the factor that West Ham has high match and high season tickets as compared to the other Premier League Club; also considering the aspect that the club owns the average rates for their official merchandise, West Hams present strategy can be positioned as High/Risky margin on the Bowmans Clock since the average outcomes implies a mediocre perceived value of the customers (Calligeris, Burgess and Lambert, 2015). The basic necessities of West Ham are to be capable enough to compete in the market since the stores and the home stadium are the significant revenue sources. VRIN framework will show if the organisation is the source of the sustainable competitive edge. The following table will demonstrate the VRIN evaluation of the capabilities of the club Capability Value Rarity Inimitability Non-sustainability David Gold Joint-Chairman The human capabilities will provide robust competitive edge because the David Gold has high experience to offer Moderately rare at the level of Premier League. The present trends show that the football clubs are acquired by the foreign investors without having a prior experience in this specific market (Chapman, 2005). It can be imitated by capitalizing contracting experts with the experience in this field only. Significant investment is required. Moderate, possibly difficult to substitute. Boleyn Ground Stadium The capability has a nice value but the mediocre capacities do not give significant competitive edge. Not unusual since the capacity is average at the Championship Level and Premier League. Possibility of imitated since most Championship clubs and Premier League have same stadiums Substitution- Olympic Stadium will substitute Boleyn Ground from the beginning of the season 2016. Olympic Stadium This specific capability has got potential value and can fetch significant competitive advantage This stadium will be the Top 5 of the stadiums in U.K. by the capacity that makes this specific capability rare Very difficult to imitate exclusive of the important investment that most clubs does not have the intention to do. Difficult to substitute 2012-2013 financial statements The organisations financial stability is a very significant factor The football clubs financial stability at the level of Premier League is not rare keeping in mind the fact that the investments made by the owners and the shareholders has the potency to be rare, when the regulations of the new Financial Fair Play are executed (COTTE and Chatard, 2011). This capability as mentioned earlier is very simple to imitate currently by the competitors but the circumstances may alter with the execution of the regulations. Not Sustainable Two online stores and official stores This capability has value and can offer competitive edge in the terms of finance This capability is not rare because every English football clubs from the Championship and Premier League have these facilities. The capability is not difficult to imitate Though official stores are considered very important by the clubs, this capability has the potency to substitute itself by the non-official merchandise. Support of Global fan This capability has high value and can offer competitive edge specifically in the terms of finance FA Premier League is deemed to be the top division of the English football clubs globally and have great support from the fans globally that make the capability not rare. Can be imitated with the investments for the promotion of the club at the international level. This capability is simple to substitute for the non-UK fans since the majority of the situations thare is no emotional association between the supporter and the club Academy of Football This capabilities have recognised value being one of the greatest Youth Academics globally and can offer competitive advantage It is often deemed to be the Top 10 in Youth Academies and the in English Football Top 3 thereby making it rare capability keeping in mind the present trends of the acquisition of the players instead of the investment in the Youth Academics (Di Mascio and Bradley, 2011). This capability id difficult to imitate since the important investment is required. However the present trend is the acquisition of the players instead of the investment in the Youth Academics. Bearing in mind the Academy of Football reputation and the outcomes it had, there is no possibility of substitution of this capability. Table 3: VRIN Analysis Framework From the above VRIN Analysis it shows that the various capabilities that West Ham United possesses can give an important competitive edge. The capabilities like the Academy of Football, Olympic Stadium and the management experiences can help the West Ham United to overpower their competitors in both UK and international level. 3. External Analysis 3.1 Industry The organisation West Ham United functions in the FA Premier League, the greatest and the highest division ranked in the English football. According to (Di Mascio and Bradley, 2013), the finance experts in football, the Premier League clubs have cumulated revenue of around 2.26bn in the years 2011-2012. Furthermore, it was estimated that there was a growth in the revenue to 2.6bn in the year 2012 and it will move to 2.9bn in the year 203-2014 for the first time. The following diagram will show the revenue generation for the Premier League Football clubs of the industry. Figure 3: Revenue sources of the Premier League Clubs 3.2 PESTLE Analysis The PESTLE analysis of West Ham United is given below showing the analysis of the external industry in which it operates its business (Dr. SP Mathiraj and Jothi M, 2011). The following table demonstrates the critical issues in the industry and provides a better emphasis of the industry to construct a feasible strategy. Political -Work Permit for the players. -Price Caps set by the government for the protection of the consumers. -The new regulation of the Financial Fair play that will increase the control on cost and the profitability of West Ham United. Economic -Shift from the recession to the recovery; change in economic environment. -High rates of immigration leads to the increment in the rates of the production thereby leading to huge concentration of people in London. -Low rates of inflation increments the power of spending. Social -Improvements in the standard of living because of the increment in the pay. -The consumers are very keen to buy the club products of West Ham United since football is the popular sport there. -Increment of interest in the football due to the organisation. Technological -Increment in the utility of e-commerce -Utilisation of the PROZONE3 for the analysis of match day -Emergence of the cloud computing that assists in incrementing te organisational productivity to increment the experiences of match day for the fans Environmental -Emphasis on the protection of the environment in regards to the factors like noise pollution Legal (similar to political) -Work Permit for the players. -Price Caps set by the government for the protection of the consumers. -The new regulation of the Financial Fair play that will increase the control on cost and the profitability of West Ham United (Gelade, 2014). Table 4: PESTLE Analysis The most significant issues that will dictate the alterations within the industry are the taxes that are charged by the Government, regulations of Financial Fair Play and the escalating interest in West Ham United. The regulations will bridge the gap between the powerful clubs and the others that will give benefits to West Ham United which has less financial capability. 3.3 PORTERs Five forces Analysis The following table will illustrate the various aspects of the industry in which West Ham United is operating. The bargaining power of the buyers The threat of new entrants The competitors rivalry The threat of the substitutes The bargaining power of the suppliers There is a low bargaining power of the buyers because the industry has a little impact of the decisions of the fans in terms of the prices of the tickets and the merchandise of WHU. WHR decrease the buyer power by giving them loyalty system (season tickets) and rebates of various segments like under 18 customers and over 65 customers There is an average threat of the new entrants in this industry because huge investment id required entering the market. The threats that are existing already is the promotion of the clubs to Premier League from Championship that is generally has less resources and cannot compete with the top clubs. The rivalry is very much prevalent and high. The clubs invest more in the squad and the facilities since the higher position fetch more income in the revenue terms. The top five positions in the league guarantee the presence of the club in the European market. This will fetch revenues further and increment the brand equity (Giulianotti, 2011). There is a low threat of substitutes in this industry because football is the popular sport not in United Kingdom only but globally. This is an average to high industry. The organisation that supply WHU with the sports related products and services like training, turf merchandise, match equipment, etc. are generally sponsored by officially to the club (Adidas for WHU). It increases the bargaining power. Table 5: Porters Five Forces Framework 4. External and Internal Summary 4.1 SWOT Analysis SWOT Analysis will define the external and the internal environment of the organisation in regards to strengths, weakness, opportunity and threats of West Ham United and the industry that it executes its operations. Strengths: It is a recognised brand globally with an increment of awareness in US, Asia and the Australian markets. There is a presence of high quality in their merchandising. It is the future home stadium with the escalated capacity. The associated sponsors are Adidas, SBOBET or Alpari. There exists a huge support from the fans (Groot and Zoutenbier, 2014). There is stability in the financial position of WHU as compared to the competitors of the similar size. Weaknesses There exists less awareness and popularity globally as compared to the other English clubs like the Liverpool or Manchester United (Pringle et al., 2013). There is low financial power as compared to the competitors like Chelsea FC or the Manchester City. Opportunities The targeting markets like Australia, Asia or the United States of America being the potential markets to target for increasing the brand equity (Millward, 2013). More advertisement will increment the brand equity in the international markets. There will be opportunities of ticket revenues after the move to the Olympic Stadium. Threats The acquisition of the other football clubs by the financially robust businessmen is a probable threat. The regulation of the new Financial Fair play and the following trends of the other clubs to target the global markets are potential threats (Jones, 2011). 5. Strategic Recommendation and diversification The following table will give the strategic recommendation along with the development in the product Strategy 1: Market Development Strategy 2: Market Development Strategy 3: Product Development The first recommendation to West Ham United is to acquire a smaller club from the foreign markets like China so that the country can use the same logo like WHU (Vokes, 2010). The new club will promote the brand of WHU in the global market to increase merchandise sales and brand equity (Williams, 2009). WHU should sign up partnership with the companies that operate in the international market to promote the brand in the global market to increase the brand equity (Reinhard and Bigueti, 2013). The development of new product under the WHU logo is a strategic recommendation (Southern, 2014). It can build a rugby team which is a popular sport after football. This will increase revenues and the new addiction of the consumers towards their new product. 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